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Friday, November 30, 2012

Enhancing Your Online Presence With New Tools

There are a variety of ways to get your online presence known while offering a strong reputation with the information you have available. If you are searching for different alternatives, then considering more options with your services allows you to find new solutions to keep the interest of customers. If you have a website that doesn't have the best tools or services, then it becomes problematic. Working with a DNS hosting service that offers a strong foundation to your website is the first key to keeping strong connections with others.

The DNS hosting service you look into should be able to provide a variety of components for your website while allowing you to stay connected with others that are online. The service is based on offering a domain name through your IP so you can stay online. You can continue this with extra services that are provided, including database and back end systems. There are other enhancements that are often included, such as security systems, connections to payment gateways and sometimes marketing tools to boost your online presence.

A tool that many with hosting services offer is web acceleration. This is a software tool provided by the DNS areas that help your website to load in a shorter period of time. When this is done, it cuts back on the time that your website loads to visitors. If you have a large number of images, Flash presentations and other components, then you may have difficulties with the ability to connect with customers because of slow loading. This software tool is one of several that help you to reduce time while increasing the reputation of your online presence.

The web acceleration that is available combines the basics of your online presence with the ability for you to enhance the overall look and feel of your website. With a faster upload time, you have the ability of adding in whatever is needed to create the right first impressions. At the same time, customers will see that your website is legitimate and professional, specifically because of the upload time that has been used to direct them to the website. By doing this, you will easily be able to add in extra materials through the main server and to the website.

If you want to keep your website upgraded, then adding in the right foundational services is the beginning to getting the right approach. Adding in the right services and opportunities allows you to get even more with your website while providing you with more options for your online presence. The different approaches that are taken allow you to enjoy even more with the online presence you are creating while allowing others to have a sense of trust with the website presence you have built.

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What Is a Keyword And Why Do I Need to Know?

What is a keyword? What is keyword analysis and research and why is it important? Well, it really isn't -- unless you are marketing online. Whether you manage a site targeted to a specific market, or are casting a net for a wider customer base, keyword research, marketing, and understanding how they fit together could be crucial to the success of your business. Used properly, they are inexpensive tools to drive what could well be massive amounts of traffic (read potential customers) to your site.

We are not going to discuss how search engines work, Boolean searching, or other more detailed topics involved here today. They are much longer articles and the process can get complicated if you decide to delve into the area in great detail. However, there are a few key concepts you do need to understand and one of the beauties of this is that you really don't have to grasp the entire picture immediately to see some effective results. Here is a brief outline:

First, you need to find keywords or phrases. Second, you want to get listed on the first page of Google to be found easily and quickly.

To stat with, a keyword is simply any word on any page anywhere on the internet. The more specific you are in your search for that word or phrase, the more relevancy the returned searches will have for your search purposes. For instance, if you are looking to start your own business from home and are looking for information on that topic, typing in the words "home business" will return many, many, many pages of sites that have "home business" in their title. Perhaps you want to use something like "best ways to make money in 2012", or "legitimate home based businesses"," home based businesses for consultants," or "tax deductions for home based businesses", and so forth. Be specific about what you want to find unless you want to receive a LOT of general information on a topic.

WHY THIS IS IMPORTANT TO YOU AS A WEBSITE OWNER OR ENTREPRENEUR IS BECAUSE YOU NEED TO NOW REVERSE YOUR THINKING AND FIGURE OUT WHAT KEYWORDS OR PHRASE SOMEONE WOULD USE IF THEY WANTED TO FIND THE EXACT INFORMATION THAT YOU HAVE ON YOUR WEBSITE. The people searching for the information you want to provide may have never heard of you, and you want to be able to introduce yourself in a way that will make them happy, recurring, customers.The keyword, or usually keyword phrase, is how you begin to do that.

So first find keywords or phrases. Then, get listed on the first page of Google to be found easily and quickly.

To find the correct keywords or phrases you need to use a program that will search the entire web and analyze the search results of a keyword phrase you determine. A good program will show you to how analyze both the traffic and the competition numbers for those particular keywords so that you know how many hits those keywords receive and how competitive they are. The competition numbers tell you how many established webpages have the exact keyword phrases in their website title. The higher the number, the more competitive it is, and the harder it is to be highly placed on Google. The ideal ratio is a high traffic number coupled with a low competition number. More importantly, the program tells you what people would REALLY use to find you, not what you THINK they might use. In addition, they would suggest other related phrases that might be helpful. The programs are usually fairly inexpensive but well worth the money.

The next step would be to write short articles using those keyword phrases and get them published in an internet setting such as EzineArticles (where this article is found). EzineArticles requires high writing standards before publication. Google recognizes that and usually accepts their articles a bit more easily. If you don't care to compose the articles yourself, not to worry. They can be outsourced, usually very inexpensively.

If you have done the first two correctly, you will be one of the FIRST listings on Google when people use the keyword phrases that you have written about! Think about how many pages you look at when you get a search returned to you through Google. If you realize that most people stop after the first one or two, it is easy to understand why a first page Google listing is important and so very effective for you and your business!

Good luck to all!

Saying Thank You Is Not Just Polite, It Can Generate Traffic

Hello; For every webmaster, blog owner, and business owner; the number one concern is generating more traffic. Whether that means more people coming through the doors of a brick and mortar store or bringing more visitors to your website; the question is how do I improve traffic. Well, today I'm going to show you how a simple thing like a thank you can bring in more visitors to your website or blog.

One of the things everyone tells you to do to promote traffic is to use the power of social media. This means joining networks like Facebook, MySpace, LinkedIn, Google+, merchant circle, etc. You are also supposed to create pages there and invite people to join your network or follow your page. And these are all very good strategies, but there is one thing most people are forgetting. These networks are still social meeting places. Politeness and manners should still apply. So, when someone sends you an invitation, accepts an invitation, decides to follow your page, or suggest you follow theirs, these should always be followed by a thank you. And in addition to being the right thing to do, it will also help you bring more people to your site. In many occasions this is an opportunity to get someone to see your blog or website that has never visited it before.

Here is what I do. I send them a short note thanking them and wishing them well. I ask a question based on their location or type of business. I offer to help. Depending on the type of business, I will mention that a free text link is available to them. If I know them or their family, I will ask after someone we have in common. If I know they are in the market for something, I may mention an item i have for sale. Then I close with the short form of my name to indicate friendship followed by a link to my site. You have to type in the whole URL including the http:// part. But, this way all they have to do is click that link at the bottom of your kind message.

This only takes me a few more seconds, and it has yielded great results. Many of the people I've thanked have not only visited my site; but they have been some of the most active visitors. What I mean is they looked at a higher number of pages and spent a longer than average amount of time. In some cases one of these thank you's has generated a sales lead; and a couple have even resulted in sales. I'm currently working with a gentleman from Australia who may buy a used tilt-a-whirl that he saw as a result of clicking the link to my site in a thank you note.

The best part is that since thank you's are so rarely sent or received; most people will not consider them spam. They will not complain to the system moderator or manager. The truth is I have had nothing but positive reactions. I get many that like my comments, send a friendly reply, or will mention me to their friends. Which is another opportunity. If someone says they heard about you from a friend or family member, be sure to find out who; so you can show them your appreciation. Its all about building a network of friends who may at some point help you with your business. Try sending out thank you messages and let me know how it works for you. I wish you the best of success with your online business.

Importance of Keyword Research in Website Promotion Efforts

When it comes to promoting websites, the keyword research you conduct will usually dictate your success as the website evolves. I have repeatedly written that the internet is one big playground of keywords, and therefore ranking high on search engines is one big game of keywords. Each time someone searches for a keyword, search engines scour the internet and find web pages that are focused on that particular "keyword".

Since there are a million web pages competing for the same keyword, how do the engines decide which webpage to rank higher relative to another? There are several factors that are taken into consideration, but none more that search engine optimization (SEO), which is essentially a strategic use of your selected keywords.

"On page" SEO is really no more than utilizing targeted keywords in specific places of your web pages in a very specific manner. Keywords are used in your website's domain name, individual web page file names, meta data such as title, keyword and description tags, within the body of the web pages or blog posts, as well as anchor texts for linking purposes. Keyword research is how I start with establishing a niche content website. Proper keyword research involves learning keyword supply, demand and potential for profitability.

Supply refers to the number of competing web pages online that compete for a particular keyword, and demand represents the number or searches people are conducting within a specific time frame. It is after a detailed keyword research exercise that I am able to put together an architectural blueprint for my website. This is essentially the skeletal system of my website, which lays out the main pages that will be linked to my home page (called tier 2 pages) and the web pages linked to them (called tier 3 pages).

I understand that targeting everything you publish online for specific keywords may sound impractical if you are running a blog, although it is possible. A better application of this discussion however is relevant to a static content or a niche website.

So when building your next website, you can either go with your gut and target keywords you think should be targeted and might do well with, or you can research the hottest keywords and guarantee that you definitely do well.

We will later discuss the best keyword research tool as well as the one I use when planning my niche websites. What about you, do you consider keyword research a critical component of your success online?

Blog Commenting to Increase the Traffic to Your Website

Blogging has increased rapidly over the past few years. Everyone seems to have a blog these days. Blogging was actually meant for online journaling. But these days, blogs are used for making money too. You can very easily find a blog about almost everything.

An important aspect of blogs is commenting. You can comment on other peoples' blogs. The blog owner can also turn off the comments. But mostly, the blog owners don't turn them off. Comments are a great source of content for them.

You can use the commenting feature of blogs for the promotion of your own website. You can very easily get the back links by commenting on other blogs. These back links will help in two ways. Firstly other people visiting that blog will find your link and most probably visit your blog. Secondly, the back links will help you get a more prominent position in the search engines' result pages.

But you should keep some things in mind, while commenting on other blogs. This will make your commenting and promotion efforts more effective.

1. First of all, you should find the blogs relevant to your own blog. Those blogs should also be talking about, what you are talking about on your blog. For example, if your blog is about "making money online", you should try to find some blogs, which are also about online money making. One reason for finding relevant blogs is that the readers of that blog will already be interested in what you have written in your comment. The chances of them visiting your website will thus be increased.

Another reason for finding the relevant blogs and commenting on them is that it will increase your knowledge in that particular domain. And you will be considered an expert in that domain. With more credibility, the chances of more people coming to your website will increase.

2. You should try to add some value to the original content, while commenting on it. You should never write something like "Nice article. Visit my website". This will back fire on you.

Instead, you should try to find out something that is missing from the original article. Once you find such a thing, you should write about that in the comments. This will make you more credible in front of the readers, and they will naturally be interested in visiting your website.

3. Don't keep looking for only the do-follow blogs. You should instead try to find the blogs which have high authority and reputation. The blogs with more readers will be more helpful to you. You should try to find experts in your niche.

4. Another thing you should try to do while posting comments on other blogs is to reply to other comments. And whenever someone replies on your comments, you should try to start a conversation with them. The idea is to be more social on the popular relevant blogs.

We are sure you will love these tips. You should apply these while promoting your website through comments. These will really help your blog a lot.

5 Effective Site Promotion Techniques

Do you want to promote your business over the Internet? Definitely there are dozens of ways that you can do it, but you should focus on the ones that are tried and tested to bring the best results. So do not worry because this article will be your guide to proper site promotion techniques.

First things first, it is important that you have your own website. Why? For the reason that people will surely want to learn more about your company and they would automatically look for your website. As much as possible get the.com version because it is the extension that quickly comes to mind for most people. And your website does not have to be flashy or extravagant. Just as long as you adequately present your business on your web pages will get the job done.

When you already have your own website learn how to properly optimize it for the search engines. However, keep in mind that you should not over optimize because it will greatly hurt your chances of getting a top ranking in the search engine results. You need to do keyword research, content creation, and on-page and off-page optimization. In case you find it too time consuming or hard, I suggest you simply hire an SEO services company to help you.

Find out where your target customers frequently go online and then advertise on that website. Get a graphic designer to help you create an attractive banner ad and then contact the site owner. Negotiate for the best price and make sure your advertisement will be posted on the specific web page where your prospective customers frequent.

Social media is king these days therefore it is important that you have a good social media marketing strategy. This is all about engaging with your customers and the public in general using such popular platforms like Twitter and Facebook. The best way to do this is by assigning this task to one of your employees, preferably someone with deep knowledge of how your business works including the variety of products and services you are offering.

Send out some press releases. Just like in the print media, you can also publish PR articles. Of course you should not expect that every website or publication that you submit to will be posting your article. The key here is you need a well-written and highly interesting write up. Get a press release writing service to write it for you if you are not a skilled writer yourself.

So there you go. These are four of the basic and yet very important site promotion tips that you should follow. It does take time to master all of them but believe me when I say that the rewards are truly worth it.